DevaCurl has found a new investor, and president.

The company, which specializes in curly hair products, is partnering with Tengram Capital Partners LLC (TCP), a Connecticut-based private equity firm.

Tengram has recruited a seasoned professional hair care executive, Colin Walsh, to serve as President of the Company. Prior to joining DevaCurl, Mr. Walsh led the highly successful turnaround of Matrix USA, the second largest professional brand in the U.S. and an integral part of the L’Oreal Professional Products Division.

Commenting on his appointment, Walsh said, “I am thrilled to join DevaCurl as its new President at this exciting time in the brand’s development. I look forward to working with Denis da Silva, one of the most innovative stylists in the industry, and the entire DevaCurl team to continue to serve, strengthen and grow the vibrant community of curly girls. I am also very pleased to partner with Tengram and the Board of Directors of DevaCurl during this next phase of growth.”

DevaCurl offers a complete line of sulfate, silicone and paraben-free cleansers, conditioners and styling products sold through professional salon distributors and prestige retail partners.

DevaCurl and Devachan salons’ mission is to educate curly-haired girls. DevaCurl serves its clients and stylists through its own salons and education facilities, including its New York and Los Angeles flagship salons. In addition, the Company currently operates two academies where stylists learn about the specific needs of curly-haired consumers and the innovative DevaCurl method of cleansing, styling, and cutting.

Denis da Silva, the Company’s founder, expressed his excitement about the new partnership and the growth prospects for the business. “DevaCurl has always positioned itself as a premium professional hair care collection serving the unique needs of the curly girl. Our partnership with TCP will accelerate my dream of delivering innovative products, designed and created by stylists, specifically for women with curly hair around the world.”

Richard Gersten, Partner of TCP, added, “Having previously evaluated a number of businesses in this category, we found DevaCurl to be particularly compelling, given its passionate consumer base and leadership position in its segment. Curly-haired consumers exhibit a high degree of product loyalty, and DevaCurl has created an almost cult-like following.”